These are not verbatim as I'm doing this from memory, but the jist is there.
"When people come in the doors I want them to be inspired."
"It's money in the tills."
"I want them to see the staff and think 'wow, they're cool.'"
"I want the staff to look good, and to smell nice."
"They don't want to buy your beanie."
"How do you feel about that?"
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